If you are in the residential service industry how do you calculate just how much money a single customer is worth? It's simple once you take the following facts into consideration:

1.) For one thing they represent immediate income. Depending on your type of business, whether it's carpet cleaning, painting, window washing, etc. your customers are a way to make instant needed cash. You need to put food on your table and pay bills paid just like everyone else and there is nothing like immediate income to do it.

2.) Add-ons - one thing nice that adds to immediate income is when customers add on extra work during a job. For example: If you are a house painter and you are painting their kitchen, they may ask you to paint the half-bath down the hall. This adds a nice chunk of cash to your immediate profits. 3.) Customers are a testimony of your good work. If someone needs a reference from you having plenty of previous customers on hand to use as a reference works well. I have had people say things like "I thought that was your mom and dad the way they had so many nice things to say about you!".

4.) Your customers can give you lots and lots of great referrals! Without intending to brag, I have made thousands of dollars off of a single customer many times over the years simply from them referring me to their circle of friends. I can even trace 2nd, third, and an even as deep as 6 and 7 generations or levels of new business all pointing back to one single customer referring me to their friends and family for painting.

5.) And the fifth way to calculate a customer's worth is they may call you back to paint for them again and again. Many times I start out doing a large job for a customer and then they call me back for a series of smaller jobs. Or maybe it's the exterior that they need done this time. I have even had customers give me inside work to do at my discretion to fill in for rain days painting somewhere else! (How did they know?)

This is the proper way to know how much money a single customer is worth to you. Take all that into consideration and I guess a customer can be worth thousands and thousands of dollars to you over the years in your painting business!

I know this from experience... I'm thinking about just one customer in particular right now that after 10 years of painting has had me back quite a few times. This same customer has also given me some excellent referrals. I can trace new business 5 and 6 levels deep and probably deeper from just this one painting customer.

That's the exciting thing about owning your own painting business. You get to meet a lot of fine, interesting people. These are really
nice people that have the money to hire you with. And they have lots of friends who have lots of money to hire you with too! (I call that job security.)

Lee Cusano has owned and operated his own successful painting business for over 16 years. He's also helped many others start their own painting business with his "Paint Like a Pro Estimating and Advertising CD".

Lee also offers a free report titled "How To Gain a High Success Rate For Getting Painting Jobs". To get it go to http://www.bidlikeapro.com