WARNING: It will cost
you money NOT to buy this manual!
How To Get
Customers To Always Say YES To You!
Whenever dealing with painting business customers a good thing to
remember is to get them to start saying "yes" to you right off the
bat. A good way to do this is by asking questions that they can
never reply "NO" to. No is a negative word.
For instance, when you were a kid and you wanted to go out and play
you were probably very creative at getting your mom or dad to say
yes to you.
The art of getting "yes – yes" answers to anything you ask people
keeps them open minded during the sales process whereas a "no"
answer to any question you ask them may begin to close their mind
due to the negativity of the word "no".
Now I know that when someone calls me to have some painting done
that they really want the work done and this yes-no stuff doesn’t
really matter all that much. But I still use this technique to make
my phone calls and estimates run smoothly. I just want to let you be
aware of this handy little trick for your people handling skills.
When someone calls me for a painting estimate I always give him or
her a choice of two days and two different times of day for me to
come out and do the estimate.
To set up an appointment I always ask them, "Would Monday or Tuesday
be better to come over and do the estimate for you?" and "Would
mornings be O.K.? Or I can do an afternoon estimate for you."
Doing this helps to keep your painting business customers
open-minded and from saying that awful negative "NO" word. Plus, it:
1. Eliminates any stress or pressure on your part away from the
customer and
2. It also helps them to make an easy decision (something most
people hate to make).
You are basically guiding them through the whole marketing process
because they don’t know anything about doing estimates or setting
appointments anyway. You are the expert in that department.
Once on the job, they will tell you what they want painted and from
their you can give them further choices.
Getting people to always say yes to you is like the story about the
army cook that had a surplus of stewed prunes to get rid of. He
couldn’t get anyone going through the chow line to take any stewed
prunes so he started asking, "Do you want ONE or TWO helpings of
stewed prunes? They would answer "just one please". Case in point,
nobody said "no" to him!
Now you don’t have to go around trying to be overly-clever or
manipulative. And you don’t have to use this approach all the time.
But I do use it for setting up estimates and it always makes
everything run smooth and professional.
One more technique I use in my painting business is saying things in
what is called the "third person". Sometimes you may have to
convince a customer that you are right about a certain painting
application. I will say something like "this is how the old-time
Dutch painters told me to do it". Or "One of the older painters
always told me that this is the best way to…".
Sometimes people won’t believe what you tell them. But if you say
that "The Benjamin Moore Company says to…" or "According to the
makers of Zinsser Primers…". This is called saying things in the
third person and it works like a charm. How did I learn it? I
learned it from the book called "How To Win Friends and Influence
People" – an all-time best seller! See, I just did it again.
Lee Cusano has owned and operated his own successful
painting business for over
16 years. He has also helped many others to start their own painting
business with his "Bid Like a Pro Estimating and Advertising
CD-ROM".
Lee also offers a new free report titled "How To Quit Your Day Job
This Week and Double or Triple Your Income". To get it go to
http://www.BidLikeaPro.com
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